Your Online Presence
If you have a website and social media handles please include them here.
About You and Your Company
Please tell me a little bit about yourself, your company and your products?
• How did your company come into being?
• What do you do?
• Why you do what you do? And what do you stand for?
About Your Brand If You Already Have One
If your company already has branding in place and there is story behind that I would love to know more about it here please? Try to go into as much detail as you can.
For example
• What is the story behind your brand?
• What does your brand mark symbolise?
• Why does your brand use the colours it does?
• Are there aspects you particularly like and why?
• Are there aspects of your branding that you dislike and why?
Your Audience
Please describe your audience or ideal client here. If you are targeting a wider or new audience with this project please describe that one. For example:
• Who are they?
• How old are they?
• What do they do?
• What are their interests? What's their style? What do they like to eat and drink, listen to etc? The more information you can provide here the better.
• What problems do you solve for them? How do you help them?
• And if you're already trading and have been working with your brand for a while already what does your audience say about your brand? How would they describe it, your products or offering?
Brand Differentiation
How do you (if yours is a personal brand) or your company differentiate yourself from others working in a similar field or sector? What do you or does your company do or offer that no-one else can?
Your Objectives And Challenges
Do you have any specific objectives you would like this project to address? For example, elevating your brand or differentiating you from your competitors etc?
Are you currently facing any challenges that you would like this project to help with? For example, increasing your sales or growing your customer base?
Your Future
If you have plans to grow your business or diversify your product range or offering in the future under the brand I am working with please tell me a little more about these here?
About Your Project
Please tell me a little bit about your project in a few sentences and the deliverables you are looking for (if known.) For example, Brand Identity, website etc...
Applications
If your project has a range of applications, for example, an illustration, diagram or logo please tell me more about where it could be used or seen? For example, online, in print, on social media or potentially all of these.
Keywords
Please describe how you would like the results of this project to be perceived by your target audience using a few keywords? For example, human, dynamic, professional, friendly, premium...
Cultural References
If your brand was a piece of music or a film what would it be? Please feel free to list more than one if they come to mind.